Delve into the inspiring journey of Elm Jewellery, a brand that sprouted from a young artist's passion for creativity. In this insightful interview, the founder shares the story of how their business began, their design inspirations, challenges faced as a local South African brand, sustainable practices implemented, and the evolution of their jewellery line. From experimenting with bold colors and quirky designs to incorporating nature's beauty, Elm Jewellery offers unique pieces that allow customers to express their personality and feel confident. Explore their favorite collections, behind-the-scenes anecdotes, and exciting future projects in this captivating interview.